Nice Package: A Revolutionary Approach to a Common Problem

May 24, 2011

Bill Acevedo

Usually, the most revolutionary ideas are those that address the most “simple” problems.  One aspect of sustainability that is seriously overlooked, but often complained about, is packaging.  Boxes, bags, wrappers, bags in boxes – you name it.  Excessive packaging is everywhere from food to toys to everyday household goods.

Some companies, like Ecologic Brands, Clif Bar, and Walmart are changing the way the goods that we buy are packaged.  In 2006, Walmart introduced a packaging scorecard with the intention of improving packaging design, conserving resources, and reducing packaging along its global supply chain by 5% by 2013.  The results have been impressive with packaging design breakthroughs from many Walmart suppliers.

Clif Bar, for its part, recently introduced The Climber wine pouch.  Clif Bar boasts that it has an 80% lower carbon footprint than two glass bottles, it is 90% less waste than said bottles, and best of all  it reseals and keeps your wine fresh for up to one month after opening.  That is a breakthrough!

And, this week’s guest on The Wendel Forum radio show, Ecologic Brands (http://www.ecologicbrands.com/)  is re-thinking the way that common household supplies such as milk and laundry detergent are packaged.  Using recycled and recyclable (i.e., you can recycle it again) cardboard, Ecologic Brands is swapping out the plastic that clogs landfills and our oceans.  The bottle is composed of an outer cardboard paper shell and a recyclable plastic liner.  The liners are made of 70% less plastic than your average jug.  If you have kids, or if you play as a hard as you work, you know how much of an environmental benefit it is to have laundry detergent bottles like these.

But don’t take my word for it.  Tune your radio (or computer) to Green 960 AM at 11:30 this Saturday morning to hear Ecologic Brand’s CEO, Julie Corbett, tell you all about her revolutionary idea to address the way we package everyday household goods.

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