Episode 86 – Interview with Plum Organics CEO & Founder Neil Grimmer
December 13, 2012
In Episode 86 of The Wendel Forum (originally aired on December 8, 2012, on 960 KNEW AM radio), show moderator Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group, welcomes Neil Grimmer, CEO and founder of Plum Organics, a line of healthy, organic foods for babies, toddlers and children.
Plum Organics was founded six years ago by a small group of parents who sought to raise healthy-well rounded eaters. The company has grown rapidly – it started with six products and now has 130, including cereals, snacks and training meals.
The baby food market is a competitive space, with heavy weights like Gerber, Beach Nut and Earth’s Best, which have been in business for decades. Plum Organics differentiated itself by focusing on high design and great packaging, and targeting modern parents who share the values of sustainability and health. Plum pioneered the spouted pouch, and the company’s R&D group is continually looking for new materials for sustainable packaging. Progressive pediatrician Alan Green is the company’s health advisor and a contributor to its website.
A certified B Corp, Plum Organics sought investors that not only had cash, but also understood the culture of Plum Organics and were similarly passionate about the mission of improving the health of kids and the planet.
Have you tried Plum Organics products?
Listen to the interview with Grimmer: Episode 86 of The Wendel Forum (27:47 mins; mp3)
Plum Organics Website: http://www.plumorganics.com
960 KNEW AM Radio website: http://www.960KNEW.com
Bill Acevedo’s online profile: http://www.wendel.com/wacevedo