I scream, you scream, we all scream for (organic, fair trade, unique, delicious) ice cream!
Neal discusses the life path that led him from corporate finance to ice cream, with a stint in the Peace Corps along the way. When he founded Three Twins, he was determined to build a company that honored his values, as well as offering him a reasonable living.
According to Neal, organic ice cream has been done before, but not well. The early attempts from some of the bigger names on the ice cream scene typically made organic varieties in boring flavors (vanilla, chocolate or strawberry) and saw it as an opportunity to sell smaller containers while charging more money than for their conventional flavors.
By contrast, the Three Twins model puts organic at the core of the product, rather than as an afterthought. In addition to using basic organic ingredients, Three Twins concentrates on building up multiple flavor layers in its ice creams for surprising twists on classics. An increasing number of Three Twins’ flavors are using certified Fair Trade products as well.
Bill and Neal discuss what it means for a business like Three Twins to obtain USDA Certified Organic and Fair Trade certified designations. They also discuss the company’s corporate giving initiatives, which include membership in 1% for the Planet and their new giving initiative “Ice Cream for Acres.” Through the Ice Cream for Acres program, Three Twins makes a donation to Global Wildlife Conservation, an environmental nonprofit that buys large tracks of land to protect habitat for endangered species. For each one pint purchase, Three Twins donates enough money to buy at least six square feet of land. To date, the company has underwritten the purchase of 100 square acres and they expect they’ll be able to facilitate the purchase of thousands of acres in the next few years with their anticipated growth.
Where can you find these delicious sweet treats? On the East Coast you can find them in Whole Foods (except in New York and New Jersey) and Fresh markets. On the West Coast, they currently have a larger footprint in Whole Foods, neighborhood corner bodegas, and some conventional grocery stores. But perhaps the most fun you’ll have is if you’re lucky enough to encounter the “pimped out” ice cream truck (which is really a refurbished school bus) known affectionately as “Carl.”
Listen to the interview with Neal Gottlieb: Episode 58 of The Wendel Forum (27:20 mins; mp3)
Three Twins Ice Cream website : www.threetwinsiceream.com
Global Wildlife Conservation website: http://globalwildlife.org/
1% for the Planet website: http://onepercentfortheplanet.org/en/
960 KNEW AM Radio website: http://www.960KNEW.com
Bill Acevedo’s online profile: http://www.wendel.com/wacevedo
September 16, 2011
In Episode 31 of The Wendel Forum(originally aired on September 10, 2011, on Green 960 AM radio) Danny Ronen and Jean-Francois Daniel of The Fair Trade Spirits Company sit down with show host Bill Acevedo to explain how what you drink can make a difference.
Did you know that September 19 – 25 is the Fifth Annual San Francisco Cocktail Week?
Listen to the interview with Fair Trade Spirits Company: Episode 31 of The Wendel Forum(27:48 mins, mp3)
Fair Trade Spirits company website: http://www.fairtradespirits.com/
Green 960 AM radio: www.green960.com
Bill Acevedo website bio: www.wendel.com/wacevedo
Fifth Annual San FranciscoCocktail Week: http://sfcocktailweek.com/about.html
Scott Leonard, CEO and co-founder of Indigenous Designs, a fair trade organic fashion clothing company, talks about starting up his business15 years ago with show host Dick Lyons in Episode 12 of The Wendel Forum (originally aired on Green 960 AM radio on April 23, 2011).
According to Scott, “We thought we could create a product that brought two different hemispheres into the actual garment. One hemisphere was that it would be environmental product that respected the earth and the other hemisphere was that it was respecting people.” He continues, “What we say is that we honor both people and planet in the product.” He discusses how organic textile certification in the EC provided the foundation for certification in the U.S. This raises the question of what other laws and regulatory structures could we import from the EC and localize for U.S. markets to promote green business here.
Indigenous Designs website: http://www.indigenousdesigns.com/
Indigenous Designs blog: http://www.indigenousdesigns.blogspot.com/
Discussion with Scott Leonard of Indigenous Designs: Episode 12 of The Wendel Forum (27 minutes)
April 19, 2011
“There are fantastic stories behind every fair trade cooperative.” That’s one of the messages of Alter Eco co-founder and CEO Mathieu Senard in the latest episode of The Wendel Forum. In Episode 11 of The Wendel Forum (first aired on April 16, 2011, on Green 960 AM radio), our host Dick Lyons talks with Mathieu about how Alter Eco brings products from third world farmers to North American consumers in a way that earns investors a return on their money, as well as a return on their values.
The company started in 1999 with a small store in France. By 2005 it decided to launch operations in North America and currently imports items including coffee, quinoa, sugar, rice and chocolate. Placed in independent grocery chains throughout the U.S., including Rainbow Grocery in San Francisco, Alter Eco products allow previously marginalized small scale farmers in third world countries an opportunity to bring their products to larger markets and earn a fair wage in the process.
Mathieu shares the story behind Alter Eco and gives us a glimpse into a business model that prioritizes gradually closing the gap between rich and poor – so-called developing countries and industrialized countries.
Interview with Mathieu Senard: Episode 11 of The Wendel Forum
Alter Eco website: www.altereco-usa.com
Rainbow Grocery website: www.rainbow.coop
About the host: www.wendel.com/rlyons
Green 960 AM radio: www.green960.com