In Episode 92 of The Wendel Forum (originally aired on March 16, 2013, on 960 KNEW AM radio), show moderator Dick Lyons, co-founder of Wendel Rosen’s sustainable business practice group, welcomes Gary Barker, founder and CEO of two companies. GreenHeart Global conceives, designs, develops and produces sustainable products for clients such as The Gap, LL Bean, Adidas, O’Neill and more. Ditto Sustainable Brand Solutions designs, manufactures and sells a line of sustainable hangers (to replace plastic and metal hangers) that are used in more than 5,000 stores world-wide.

Gary Barker, founder of Ditto Sustainable Brand Solutions

Gary Barker, founder of Ditto Sustainable Brand Solutions

Greenheart’s flagship design is its Ditto Hangers, which launched in 2007 after several years of R&D.  As many as 15 billion plastic retail hangers are made every year with 85 percent of them winding up in landfill.  Wire dry cleaning hangers had not experienced any design innovation for 60 years. The Ditto Hanger, in contrast, is made of 100 percent compressed, recycled paper and other recyclable materials such as starch-based adhesive and soy-based inks.  Made using certified manufacturers and certified non-toxic materials, a Ditto Hanger can hold more than 20 pounds and has won several international design awards.  Consumers can purchase them themselves at the Container Store, on Amazon and through www.dittohangers.com, among other places.

In developing, manufacturing and selling Ditto Hangers, Barker learned a lot about design, materials, sourcing, manufacturing, shipping and warehousing logistics, marketing, PR, branding, logos and displays.  That knowledge is applied to Ditto Sustainable Brand Solutions clients, including Disney, Levi’s and Addidas.  Launching a sustainable product “takes a lot of determination,” says Barker, who describes himself as a “bulldog” when it comes to his products.

Would you consider swapping out your hangers for Ditto Hangers?

Post Links:

Listen to the interview with Gary Barker:  Episode 92 of The Wendel Forum (27:41 mins; mp3)

GreenHeart Global’s Web Page: http://www.greenheartglobal.com/home/

Ditto Sustainable Brand Solutions’ Web Page: http://dittobrandsolutions.com/home/

960 KNEW AM Radio Website: http://www.960KNEW.com

Dick Lyons’s online profile: http://www.wendel.com/rlyons

In Episode 87 of The Wendel Forum (originally aired on December 15, 2012, on 960 KNEW AM radio), show moderator Dick Lyons, co-founder of Wendel Rosen’s sustainable business practice group, welcomes Carla Din, director of East Bay Green Corridor, a nine-city partnership devoted to assisting green businesses, and Dr. Monika Weiss and Wolfgang Weiss,  CSO and CEO/CTO, respectively, of ergSol, an Oakland solar thermal company.

Photo of Carla Din, director of East Bay Green Corridor

Carla Din, director of East Bay Green Corridor, in studio

East Bay Green Corridor was founded in 2007 to advance a green energy economy in nine East Bay Area cities, including Oakland, Berkeley and Emeryville.  The organization develops policy and also markets and promotes clean energy start-ups with the goal of keeping those businesses in the East Bay. Unlike traditional accelerators, which focus on start-ups’ business plans and capital, East Bay Green Corridor introduces companies to its vast network of local supply chains, customers and resources, including several academic institutions and programs (such as the Cleantech to Market program at UC Berkeley’s Haas School of Business).  Already, it has worked with Alphabet Energy, which captures waste heat, Imprint Energy, which pioneers zinc-based rechargeable batteries, and Lucid Design Group, a cleantech software company.

photo of Dr. Monika Weiss and Wolfgang Weiss of ergSol

Dr. Monika Weiss and Wolfgang Weiss of ergSol

Din met Monika Weiss at a conference and since then East Bay Green Corridor has been facilitating relationships for ergSol, a developer and manufacturer of high temperature solar thermal systems based in Oakland.  Since the Weisses moved to the US 12 years ago, they’ve seen an increase in activity and interest in renewable energy.  With ergSol, a solar thermal system that can also be used for cooling as well as heating, they hope to bring US solar use up to the level of Europe.

How has relationship-building assisted your business?

Post Links:

Listen to the interview with Din and the ergSol executives: Episode 87 of The Wendel Forum (27:44 mins; mp3)

960 KNEW AM Radio website: http://www.960KNEW.com

East Bay Green Corridor Website: http://www.ebgreencorridor.org

ergSol Website: http://ergsol.com

Dick Lyons’s online profile: http://www.wendel.com/rlyons

In Episode 81 of The Wendel Forum (originally aired on October 20, 2012, on 960 KNEW AM radio), show moderator Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group, welcomes Lauren Selman, founder of Reel Green Media, an environmental consulting and production company dedicated to greening the entertainment industry both on and off screen.

Lauren Selman of Reel Green Media

Lauren Selman of Reel Green Media

Reel Green Media started as a student project when Selman was at UC Berkeley. The company’s first movie project was Benjamin Bratt’s La Mission, which was filmed in San Francisco.  Selman initially zeroed in on composting and recycling movie set waste.  For example, the 80-person La Mission crew was going through as many as 500 disposable water bottles a day.  Selman substituted water jugs.  She then analyzed the energy used, including studying generators, transportation, hotel accommodations and caterers.  In addition, she consulted on whether the products that appeared on screen were environmentally friendly and promoting a green lifestyle.  In addition to movies, Reel Green Media now works on live events, such as the Golden Globes, the Emmys and the Oscars.

Selman also set out to reimagine beauty pageants, competing for the Miss Malibu title in a completely sustainable way with, for example, an all-organic dress and makeup.  She won the pageant’s Miss Congeniality title and the People’s Choice Award and influenced the way other contestants approached sustainability.

Bill and Selman discuss how greening the entertainment industry requires re-thinking basic concepts. For example, it’s not always easy to quickly get things – such as compostable plates – to remote areas where movies often film.  But studios are getting more on board with sustainable practices and both production structures and executives’ awareness is developing.  That, Selman says, will have ripple effect to entertainment industry vendors.

Are you more likely to see a movie that used sustainable practices in filming?
Post Links:

Listen to the interview with Selman: Episode 81 of The Wendel Forum (27:41 mins; mp3)

Reel Green Media: http://www.reelgreenmedia.com

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

In Episode 63 of The Wendel Forum (originally aired on May 19, 2012, on 960 KNEW AM radio), show moderator Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group, welcomes João De Macedo.  A big wave surfer and author of How To Be a Surfer, De Macedo is also an ambassador for Rip Curl Planet, a foundation that supports causes mirroring the ideals of Rip Curl, a major surf products manufacturer with “a sharpened awareness” of environmental issues.

Joao De Macedo

João De Macedo discusses Rip Curl Planet in The Wendel Forum studio

Bill and De Macedo discuss Rip Curl Planet’s environmental projects, including a labeling initiative, which will be applied to the 2012 Boardshort Collection.  Through the initiative, which is organized by the French Ministry for the Environment, consumers will be informed of every stage in the boardshort’s life cycle, including raw material extraction (energy and resources used), product design (carbon emissions, electricity and water consumed), distribution (mode of transportation, packaging), use (number of washes), and end-of-life product elimination options.

Rip Curl has a history of partnering with grass roots organizations.  For example, the company teamed with the World Wildlife Fund to establish eco mooring anchors that don’t damage coral reefs.  The company has also helped establish world surfing reserves through Save the Waves, which applies the national park concept to preserve iconic surf spots in conjunction with local communities and policymakers. 

Because the market is not always in sync with sustainability, companies must be committed to integrating sustainability into their business profiles; the marketplace’s competitive nature will then overflow into those environmental initiatives, according to De Macedo, who recently earned his master’s in sports management at the Universityof San Francisco.  Already, other surf manufacturers are contributing to environmental movements. 

For De Macedo, activism can be as simple as picking up a piece of garbage from a beach. Big wave surfers, who practice their craft in the environment, can lead by example.  “Go and visit the ocean. It’s the best way to be inspired to help it.”

What are simple things that you have done to help the environment?

Post Links:

Listen to the interview with João De Macedo: Episode 63 of The Wendel Forum(27:12 mins; mp3)

Rip Curl website: http://www.ripcurl.com/

Rip Curl Planet website: http://www.ripcurlplanet.com/

Rip Curl Planet’s Environmental Labeling Initiative: http://www.ripcurlplanet.com/aid=56.phtml

Save the Waves: http://www.savethewaves.org/

João De Macedo’s Book: http://www.amazon.com/How-Be-Surfer-Joao-Macedo/dp/1841262013

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

In (originally aired on April 7, 2012, on 960 KNEW AM radio) show host Bill Acevedo talks to Christopher Angell, co-founder and president of Jungell, makers of Angell organic candy bars and GlucoLift all natural glucose tablets.

Co-founded with his wife, Suzanne, Jungell Inc. makes better versions of products the couple

Christopher Angell, Founder of Jungell

Christopher Angell, Founder of Jungell

feels passionate about.  The two grew up loving candy bars, but realized as adults that they would have to stop eating them after reading the labels.  You’ve probably seen organic or fair trade chocolate bars in your favorite health food stores, but Angell’s line of products are the first true organic and fair trade candy bars on the market.  They make a point to bring their own flavors to products and not just make an organic copy of what’s already on the market. 

Why make candy that’s both organic and fair trade?  Christopher believes if your interest in organic goes beyond your own health benefits to include the health of the environment (for example, the overall environmental and human health impacts of pesticides in farming), you’ll realize that the two go hand in hand.

Christopher and Bill discuss the organic and fair trade certifications and what goes into receiving those designations, including buying component ingredients from certified farms, inspections from certifying agencies and restrictions on genetically modified organisms (GMO’s) in food products, as well as the fertilizers and pesticides used in many farming operations that typically supply the candy industry.

A relatively new company (launched in 2010), Angell generated significant interest in the marketplace and recently announced the sale of the candy bar operations to Betty Lou’s, another organic snack manufacturer that was a contract manufacturer of the bars. 

With the transfer of the candy bar business, Jungell is now focusing on its other major product, GlucoLift, which is an all natural glucose tablet designed to help raise blood sugar in a safe and quick way.  Christopher, who has diabetes, saw a need in the glucose tablet market and put his product creator hat on to come up with a better solution.

As he had discovered in the candy bar industry, most of the glucose products available to those managing diabetes and hypoglycemia were filled with additives, artificial ingredients and questionable GMO components. Christopher thought he could do better. The result of his work was GlucoLift, the first all-natural glucose tablet on the market.  And while he was at it, he made them palatable, in a series of fruit flavors and in packaging that made it easy for someone experiencing the symptoms of low-blood sugar to manipulate. 

What’s next for Jungell?  As the company wraps up the sale and transition of Angell Bars to the new owners, Jungell will continue to focus on GlucoLift.  And Christopher and Suzanne will look for the next need in the marketplace where they can make a difference.
 

Post Links:

Interview with Christopher Angell: Episode 57 of The Wendel Forum(27:53 mins; mp3)

Jungell website: www.jungell.com

Betty Lou’s website press release: http://bettylousinc.com/news_detail.php?id=38

960 KNEW AM radio website: www.960knew.com

Bill Acevedo’s online profile: www.wendel.com/wacevedo

In Episode 56 of The Wendel Forum (originally aired on March 31, 2012, on 960 KNEW AM radio), show host Dick Lyons speaks with Paul Baier, Vice President of Sustainability Consulting at Groom Energy.  Paul assists the company’s customers with their sustainability and energy reduction strategies, carbon footprint and responses to supply chain surveys.

Paul Baier of Groom Energy

In addition, Paul authors a sustainability blog called Practical Sustainability and moderates EnterpriseSmartGrid.org.  He is a senior contributor and VERGE Global Advisory Board member for Greenbiz.com and is the primary author of a report on large enterprise smart grid and energy management software called “The 2011 Enterprise Carbon Accounting (ECA) Software Market: A Buyer’s Guide.”  Paul sits at the forefront of issues related to large scale energy use by major organizations.

Dick and Paul discuss how large companies grapple with energy management and reduction – not an easy task.  These companies face many challenging when it comes to energy and carbon measuring, management and reporting.  First, they have to figure out what to track, then how.  Most are responding to regulatory demands, need for better cost savings and what Paul refers to as “consumer compliance.”

Often the first step is trying to put their arms around what energy use really means in their business.  Some companies are surprised that, in addition to improving their sustainability footprint, they can save significant amounts of money by implementing energy management initiatives.  Once they realize that, most are prepared to put significant resources to the task.   For many manufacturers and distributors, powerful companies like Walmart put pressure on them to complete rigorous supplier surveys to explain their strategies and results. 

For single-facility operations it’s hard enough, but many of these suppliers have facilities around the globe, each with different standards, measurement systems, accounting systems and processes for collecting and tracking the information ultimately needed to institute a company-wide program.   Paul helps these companies manage this complex process.  

Helping companies to identify direct effect, indirect effect, and the overall impact in supply chain (Scope 1, scope 2 and scope 3), Paul observes that companies are becoming more sophisticated in identifying the hidden impacts of the entire supply chain. 

Management people have been trying to anticipate cap and trade, carbon tracking, and what will happen as AB32 (in California) and other legislation dictates change for their industries.

As Paul says,

“Energy management is the flip side of carbon management.”

Paul and Dick discuss the types of providers who are stepping into the marketplace and the kinds of risks that various vertical markets must address in their forecasting models. The technologies being developed today will allow greater and greater precision and flexibility in tracking both the carbon footprint and the energy management of our major industries.  And with the rise of cloud computing, the storage and processing options continue to become more affordable for even smaller companies.  Paul suggests that because of the software, data storage and other advancements in recent years, precision energy management is no longer a technical problem, it’s a “willingness problem.”

Certainly the regulatory environmental, as well as consumer demand will continue to influence the willingness of companies to address these issues in significant ways.

  

Post Links:

Listen to the interview with Paul Baier:  Episode 56 of The Wendel Forum(27:44 mins; mp3)

Groom Energy website: www.groomenergy.com

Paul Baier’s blog: http://practicalsustainability.blogspot.com/

GreenBiz.com website: http://www.greenbiz.com

Report link: http://www.groomenergy.com/eca_report_summary.html

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

In Episode 55 of The Wendel Forum (originally aired on March 24, 2012, on 960 KNEW AM radio), show host Dick Lyons welcomes Gil Friend to the show.  Gil is Founder, President and CEO of Natural Logic, a company that provides strategic advice to support the sustainable economy.  He’s been consulting in this area for more than 40 years and has some great perspectives on the past, present and future of sustainability in business.  His company serves a wide variety of organizations ranging from municipalities to some of the best known consumer brands in the world (Levi Strauss and CocaCola, to name two).  He was recently inducted as a founding member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals.  This is a guy with, as they say, gravitas in the industry.

Gil Friend of Natural Logic

Gil Friend of Natural Logic visits The Wendel Forum studio

Gil points out that, classically, people have defined sustainability as development that meets the needs of present generations without compromising the ability of future generations to meet their needs – or to put it more succinctly, by doing less bad.  

He prefers to take a more positive approach.  In his view, a sustainable business is a business that operates in harmony with the laws of nature – a little more inspiring.

When asked what major trends he’s seen, Gil shares that he believes there has been a major sea change in the last five years, with a large number of mainstream businesses considering the environment as a part of their core business operations.   Most of us are familiar with at least some of the ways in which Walmart has led the pack in this area.  When they started, a few years ago, they set goals without knowing exactly what the metrics would be or how they would meet them.  But they didn’t let that stop them, and as a result they have had a big impact on a large sector of the economy.

Gil believes that sustainability has moved from the periphery of business operations to become a central driver of business value for many companies.  Early efforts tended to focus on energy, waste stream, water usage and similar factors.  What’s the latest?  Carbon emissions.  Companies are developing metrics for things like carbon emissions per dollar of revenue as a way to think about investment strategies.  One resource in this area is the Carbon Disclosure Project

Common sustainable business themes include companies looking more closely at the full length of the supply chain and adding transparency.  Consumers want to know the materials that make up the products they buy, as well as the labor practices employed and environmental impact of their production. 

What’s in Gil’s crystal ball for green business?  He sees more companies taking sustainability further and more deeply into their operations.  Companies are asking more systemic questions – embedding sustainability deeper into their DNA and developing better processes along the way.

For more of Gil’s insights, you might want to check out his book, The Truth About Green Business.  It gives business leaders a framework, as well as practical nuts-and-bolts ideas, in easily digestible pieces. 

Post Links:

Listen to the interview with Gil Friend:  Episode 55 of The Wendel Forum (27:38 mins; mp3)

Natural Logic website: www.natlogic.com 

The Truth About Green Business webpage: http://www.natlogic.com/resources/publications/the-truth-about-green-business/

Carbon Disclosure Project: https://www.cdproject.net/en-US/Pages/HomePage.aspx

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

In Episode 54 of The Wendel Forum (originally aired on March 17, 2012, on 960 KNEW AM radio), show host Dick Lyons continues his conversations with attendees of Natural Products Expo West 2012 in Anaheim.  The show sees nearly 60,000 attendees and more than 2,000 exhibitors showcasing their products, including a wide range of natural living products, specialty foods, natural ingredients, supplements, and health and beauty aids.  In addition there are numerous seminars and presentation, as well as informal discussions on topics from fair trade and supply chain issues to organic labeling and greenwashing. 

Photo of Arran Stephens, President & Founder of Nature's Path

Arran Stephens, President & Founder of Nature's Path, talks GMOs

In this episode, Dick talks with Arran Stephens, President and Founder of Nature’s Path, an organic cereal manufacturer in North America. The two discuss Genetically Modified Organisms, or GMOs, and their impact on our ecosystem and food supplies. In California, there is currently a signature campaign to put a proposition on the ballot that, if passed, would require product labeling so consumers will know whether their food has been made with genetically modified organisms. 

 

What’s a GMO?

To genetically modify plants, bacterial DNA is spliced into the DNA of the plant.  The bacterial DNA then may make the plant produce its own bacterial pesticide, thereby reducing the need for chemical pesticides (at least in theory), or make it more resistant to herbicide.  The modified plant becomes a transgenic organism because it has had the genes of another organism spliced into its genome.

Whether humans consume GMOs directly by eating transgenic plants or indirectly through animals that have been fed GMO feed, GMOs are common in our supermarkets.  In fact, Arran claims that about 85% of all foods consumed from our supermarkets contain GMO ingredients. There is little known about whether there may be long term consequences.

Since labeling is not currently required in the U.S. or Canada, it’s hard for consumers to know whether their food contains GMOs. Around 50 other countries in the world currently require labeling, from Japan to Germany and Brazil to Saudi Arabia.

 

How can you avoid GMOs?

U.S. consumers can avoid eating transgenic food by choosing to eat certified organic food. If a food wears the USDA Organic Seal, the product can be traced back to the source. However, even that doesn’t account for “drift” in our agricultural system.  A field of corn or soy that is grown organically may still get some amount of background or trace contamination from naturally occurring cross-pollination with neighboring fields that have been planted with GMO plants. 

Nature’s Path and many other concerned food manufacturers participate in a voluntary program, the Non-GMO Project, which was started in 2005. It’s a non-profit organization that puts products through lab testing to determine if there are trace amounts of GMOs. The testing is expensive, but many food producers, especially those who operate on a high-volume scale, find that it is worth the expense.

For Arran and others in the non-GMO movement, the first big battle is to require labeling that will allow consumers to freely choose.

Post Links:

Listen to the interview with Arran Stephens:  Episode 54 of The Wendel Forum (27:51 mins; mp3)

Nature’s Path website: www.naturespath.com

Non-GMO Project website: www.nongmoproject.org

Natural Products Expo West 2012 website: http://www.expowest.com/ew12/public/enter.aspx

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

In Episode 53 of The Wendel Forum (originally aired on March 10, 2012, on 960 KNEW AM radio), show host Dick Lyons visits Natural Products Expo West 2012 in Anaheim.  The show sees 60,000 attendees and more than 2,000 exhibitors showcasing their products including a wide range of natural living products, specialty foods, natural ingredients, supplements, and health and beauty aids.  In addition there are numerous seminars and presentation, as well as informal discussions on topics from fair trade and supply chain issues to organic labeling and greenwashing. 

While attending the Expo, Dick had the opportunity to speak with Sarah Roquemore, Outreach Coordinator with the Union of Concerned Scientists (UCS), on the topic of palm oil, a product that appears in nearly 50% of the food on your grocer’s shelves and in products as diverse as toothpaste and laundry detergent.

Although palm oil is a widely-used product, most people have no idea how prevalent it is in our food stream. Nor do they realize the environmental impact its cultivation has on our planet.  In recent years, the high demand for palm oil has contributed to the deforestation of many tropical regions.  UCS claims that 15% of emissions that cause global warming come from tropical deforestation (more than all cars, planes, trucks and ships combined).  The connection between deforestation and emissions is not obvious. However, trees can be viewed as big carbon storage devices.  They absorb carbon dioxide out of the air as they grow.  When trees are cut down and burned or left to rot, the carbon they have stored is released back into the atmosphere.  In addition, deforestation has destroyed habitat for numerous animals and leads to loss of biodiversity.

Of course balancing the needs of the supply chain, the environment and local economies in (often) poor regions of the world is a challenging proposition.  But there are some bright spots.  Sarah suggests that there is movement on multiple fronts to address this problem, including promoting changes to the way we grow and produce vegetable oil, local jurisdictional controls on farming practices, and consumer campaigns that have changed the practices of companies who use the oil.

A relatively recent example of a successful consumer-driven corporate shift on palm oil sourcing happened in 2010 with Nestlé.  After being targeted for their use of palm oil from sources of deforestation in a public campaign, led largely by Greenpeace, Nestle has adopted Responsible Sourcing Guidelines. The company has committed to “ensuring that its products do not have a deforestation footprint,” according to its website.

The Roundtable on Sustainable Palm Oil is another growing resource in the fight to produce palm oil in a more responsible way. This group actively looks to improve the sourcing options, simplify the distribution channels and verify the supply chain for palm oil.  But it’s a complex problem, and some feel that the group has not gone far enough in establishing guidelines and certifications. 

In the meantime, the Union of Concerned Scientists will continue their program to publicize the issue, taking knowledge to product manufacturers and the public. 

Post Links:

Listen to the interview with Sarah Roquemore:  Episode 53 of The Wendel Forum(27:53 mins; mp3)

UCS Report “Recipes for Success: Solutions for Deforestation-Free Vegetable Oils”: http://www.ucsusa.org/global_warming/solutions/forest_solutions/deforestation-free-vegetable-oils.html

Roundtable on Sustainable Palm Oil website: http://www.rspo.org/

Greenpeace follow up story on Nestle campaign (dated 5/23/2011): http://www.greenpeace.org/international/en/news/features/One-year-after-Nestle-committed-to-giving-rainforests-a-break–what-has-been-achieved/

Nestlé Responsible Souring Guidelines: http://www.nestle.com/Common/NestleDocuments/Documents/Media/Statements/2011-Nestle_Responsible_Sourcing_Guidelines.pdf 

Natural Products Expo West 2012 website: http://www.expowest.com/ew12/public/enter.aspx

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

What does the Iberian Lynx have to do with a bottle of wine?  The Cork Forest Conservation Alliance. 

In Episode 48 of The Wendel Forum(originally aired on January 28, 2012, on 960 KNEW AM radio), show host Bill Acevedo welcomes Patrick Spencer, Executive Director of Cork Forest Conservation Alliance (CFCA).

Originally founded in 2008 as Cork ReHarvest, the Oregon-based CFCA is a nonprofit that campaigns globally for the protection and preservation of the Mediterranean cork forests, its inhabitants (including the Iberian Lynx) and biodiversity, through education, direct action, and partnerships with communities, businesses and governments. In addition to the group’s educational campaigns, a major piece of their work is to collect and recycle cork before it reaches a landfill. Bill and Patrick discuss the group’s four main areas of focus, and the new “Real Cork Inside” program.

Recycling

CFCA has developed a distribution network to collect used wine natural corks and recycle them close to where they are collected, thereby reducing the carbon footprint in the recycling circle.  Whole Foods Markets, with drop off locations in their 300 stores in the U.S., Canada and the U.K., is by far their largest partner.  There are many other locations in the network with drop-off locations from Surry, British Columbia to Austin, Texas.  Once collected, the cork is recycled into products including cork floor tiles and numerous industrial and consumer products.

Education

A primary mission of the organization is to educate the wine community, various manufacturers and consumers regarding the sustainability of cork.  The group frequently participates in outreach, sustainability seminars and conferences, and hospitality industry programs to correct some common misperceptions about the harvesting of cork. Cork is actually the bark of certain oak trees.  Patrick explains that, contrary to popular belief, the trees are not cut down in order to harvest the cork. It is harvested by hand by individual family farmers working the 6.6 million acres in the Mediterranean cork forest region. The bark re-grows and is harvested about every 9 years from trees that can live up to 300 years.

Stewardship

CFCA works with local governments and with other nonprofit organizations throughout the world to become a central hub for information, education and advocacy related the harvest of cork.

Environmental business development

To further the mission of the organization, CFCA actively works with companies looking to up-cycling spent wine cork. Using natural cork in other products diverts large quantities of waste from landfills and offers many businesses a more sustainable alternative in the production of goods and products. By working with business leaders in a variety of industries, the group is able to identify new opportunities to create all kinds of environmentally favorable applications – from flooring in schoolyard playgrounds to bobbers for fishing.

The “Real Cork Inside” programLook for the Acorn - Real Cork Inside logo

The “Real Cork Inside” ™ certification program was developed to help wineries let consumers know that they have committed to using natural cork in bottling their wines. Because most wineries put foil or plastic capsule over the top of the bottle, a consumer often can’t see if the bottle uses natural or synthetic cork. Now consumers can look for an acorn symbol on the bottle that indicates the winery is committed to using natural cork closures. This trademark logo is licensed by CFCA to certified wineries in the program and gives the consumer the power of choice.

 

Post Links:

Listen to the interviews with Patrick Spencer:  Episode 48 of The Wendel Forum (27:41 mins; mp3)

Cork Forest Conservation Alliance website: www.corkforest.org

Whole Foods Market cork program press release: http://wholefoodsmarket.com/pressroom/blog/2010/04/06/whole-foods-market%c2%ae-partners-with-cork-reharvest-to-recycle-wine-corks-help-save-mediterranean-cork-forests/

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

Follow

Get every new post delivered to your Inbox.

Join 369 other followers