Episode 32 – Save the Waves & Bennu Fighting for Ocean Health
September 24, 2011
In Episode 32 of The Wendel Forum (originally aired on September 17, 2011 on Green 960 AM radio) show host Bill Acevedo takes a closer look at our oceans, a subject near and dear to his heart as an avid surfer. Show guests are Ashok Kamal, CEO of Bennu, and Dean LaTourrette, Executive Director of Save The Waves Coalition, a non-profit engaged in coastal protection.
Ashok was the author of “Blue is the New Green” a recent blog post on Triple Pundit that gotten a fair amount of attention for its focus on the issues of preserving our oceans.
He argues that when we talk about environmental issues, we often fail to talk about our oceans as a part of this holistic system. Problems ranging from trash in our oceans and its impact on the ocean ecosystem to the acidification of our oceans can go largely unnoticed, but are not separate from what happens above the waterline. Bennu, his social media marketing company, has taken on a number of initiatives to build creative and tactical online campaigns supporting eco-friendly companies and causes, including a recent one called Ocean Aid.
Dean shares some of the programs that Save the Waves has in place to help combat issues around sea level rise and coastal erosion. He points to a study just released bySan Francisco State University professor Phil King that attempts to place economic valuations on coastal environmental losses for California cities.
Other Save the Waves programs discussed on the show include the Surfenomics program (which has put an environmental and economic value to Mavericks of about $24 million annually), world surfing reserves, and analysis of the fight to save Sloat beach, a 3 mile stretch that offers world-class surfing in San Francisco.
Listen to the interview: Episode 32 of The Wendel Forum (27+ minutes, mp3)
Bennu: www.bennuworld.com (from here you’ll find links to all of their social media pages)
Blue is the New Green blog post on Triple Pundit: http://www.triplepundit.com/2011/09/blue-new-green-environmentalists-need-pay-closer-attention-ocean/
Save the Waves website: www.savethewaves.org
Bill Acevedo’s website bio: www.wendel.com/wacevedo
Green 960 AM radio website: www.green960.com