Episode 38 – Greening the Surfing Industry and Rip Curl Pro

November 4, 2011

Rip Curl Pro Search is going on in San Francisco for a few more days (Nov. 1 – 12), so it seems the perfect time to talk about what’s happening to green the surfing industry.  Yes, blue is the new green.

In Episode 38 of The Wendel Forum(originally aired on Green 960 AM radio on October 29, 2011), show host Bill Acevedo talks with Michael Stewart, one of the founders of Sustainable Surf, which is a 501(c)3 that works to improve the adoption of sustainability in the surfing industry.

From their website:
Sustainable Surf works with key players within the surfing industry to dramatically improve the environmental performance of their products and services. In parallel, Sustainable Surf engages surfing consumers with innovative campaigns around sustainable surfing products, and educates surfers about the lifestyle choices that can further lower their impacts on the ocean environment.

You might think that the impact on the environment caused by surfing is just a drop in the ocean, but surfing represents a $7 billion dollar industry.  Now there is a movement to reconnect with surfing’s more sustainable roots.  Surfboards are an obvious place to start. Historically they were made from wood products, but over the years petroleum based materials became the norm. Wet suits, accessories, apparel and all of the “stuff” that goes with the surfing lifestyle have an impact.  From raw materials and supply chain, to manufacturing and distribution, it’s time for the surf industry to step up and take responsibility for its environmental impact. And then there are the waste and end-of-life issues for all that gear. 

Michael Stewart of Sustainable Surf

Michael Stewart of Sustainable Surf visits The Wendel Forum studio

Michael and Bill discuss these issues and the major initiatives that Sustainable Surf has embraced to help the industry become more green and to reduce the impact to our coastlines caused by those who enjoy the sport.  Current projects include the Waste to Waves program, the Ecoboard Verification Program and the greening of the Rip Curl Pro Search event in San Francisco.  If you’re checking out the action at Rip Curl Pro, take a minute to notice the recycling and upcycling initiatives, the use of biodiesel, and the high waste diversion goals (90%) for the event. 

You may also want to participate in the beach clean up program going on Saturday, November 5, from 10:00 a.m. to noon.

Post Links:

Interview with Michael Stewart of Sustainable Surf: Episode 38 of The Wendel Forum (27.23 mins; mp3)
Rip Curl Pro website: http://live.ripcurl.com/index.php?Search2011
Sustainable Surf website: http://SustainableSurf.org/
Current Sustainable Surf projects: http://sustainablesurf.org/projects/
Green 960 AM radio website: http://www.green960.com/main.html
Bill Acevedo website bio: http://www.wendel.com/wacevedo

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