Episode 43 – Paper is Dead. Long Live Paper.

December 9, 2011

In Episode 43 of The Wendel Forum (originally aired on December 3, 2011 on Green 960 AM radio), show host Bill Acevedo talks fiber with Lewis Fix of Domtar Paper.  That’s tree fiber, not cereal.

The company, which was actually founded in 1848 in England, is one of the leaders in sustainability in the paper industry. In 2002, Domtar became the first North American paper company to achieve Forest Stewardship Council (FSC) certification from the forest to the marketplace. 

According to Lewis, Domtar sees itself as more than just a paper company.  They are in the business of moving fiber.  What does that mean?  Usually when you think of paper products, you think of copy paper, annual reports and marketing brochures.  But their products are much more diverse than that.  They are used in such diverse places as sticks for lollipops and medical products. And like many companies looking to be more efficient with their production while creating less waste, Domtar is exploring ways to use the papermaking byproduct lignin as a bio-fuel.

In addition, the company values being a good corporate citizen regarding its environmental impact and its impact in the communities in which it operates.  With 13 pulp and paper facilities throughout North America, the company recognizes the importance of being engaged locally.

Lewis discusses the responsibility that Domtar embraces to have an open dialogue regarding how they are managing forests, watersheds, and other resources.  They hold themselves to a high standard of transparency (third party and multi-stakeholder).  Lewis and Bill discuss the debate regarding whether it’s better to use virgin or recycled paper, as well as a few of Domtar’s partnerships with organizations such as the Rainforest Alliance and World Wildlife Fund.

They also have some exciting new initiatives to promote, including The Paper Trail, a web transparency tool inspired by Patagonia’s Footprint Chronicles to help track the chain of custody in the supply chain all the way to store shelves.

From a Domtar press release:

The Paper Trail (http://www.domtarpapertrail.com) develops personalized reports that measure Domtar products across five categories: water usage, the distance fiber travels to a paper mill, greenhouse gas (GHG) emissions, waste sent to landfills and renewable energy usage. The data is displayed in real-world equivalents, with comparisons to issues such as the amount of water the average household uses or the amount of waste it generates. The Paper Trail will also illustrate how Domtar compares to the rest of the industry in these particular categories.

We think you might think differently about fiber after listening to this interview.

Post Links:

Listen to the interview with Lewis Fix: Episode 43 of The Wendel Forum (mp3)

Domtar Paper website: http://www.domtar.com

Forest Stewardship Council website:  http://www.fsc.org/

The Paper Trail: http://www.domtarpapertrail.com

Green 960 AM Radio website: http://www.green960.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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