Episode 45 – BetterWorld Telecom’s Name Reveals Its Mission

December 22, 2011

In Episode 45 of The Wendel Forum(originally aired on December 17, 2011, on Green 960 AM radio), show host Bill Acevedo chats with Matt Bauer, President and co-founder of BetterWorld Telecom.  BetterWorld provides voice and data services to small- and medium-sized businesses and focuses on relationships with companies and nonprofits that support social justice and sustainability.

Matt Bauer - President and Co-Founder of BetterWorld Telecom

Matt Bauer, President and Co-Founder of BetterWorld Telecom

The interview touches on a number of subjects. Matt describes BetterWorld’s approach to business, the importance of running a “mission-driven” company, and legislative and economic trends he sees as opportunities for small businesses to succeed, particularly in this sickly economy.

A part of the $2 trillion global telecommunications industry, BetterWorld’s competitors are companies like AT&T, Version and Quest – companies not generally recognized as leaders in sustainable social circles.  BetterWorld has been mission-driven from the beginning, balancing people, planet and prosperity and focusing on serving organizations with similar goals.

They have also created a number of alliances with organizations such as 1% For the Planet (they’ve been a member since 2006) and are a certified B Corporation (in fact, they are a founding member of B Lab).  The company considers these types of organizations so important that it has committed to giving 3% of gross revenues (not just profits) to support social justice and sustainable causes.

BetterWorld’s mission goes beyond simply donating money to organizations; the company is attempting to change the fundamental paradigm related to how people work as a way of enabling companies to reduce their carbon footprint.  The company invested in research and analysis resulting in a program they call BetterWork.  On their website you can download a white paper that describes how to lower costs and carbon emissions, while increasing profits and employee morale through telecommuting, video, web conferencing and other communication tools.

A busy man, Matt is also involved in a number of activities to influence his industry and support small business.  In a recent editorial that ran on http://www.thehill.com(The Hill’s Congress Blog) and http://www.triplepundit.com/, Matt addressed the issue of Net neutrality and the regulatory structure necessary to create a relatively even playing field for carriers like BetterWorld against the giants of telecom.

And because most of BetterWorld’s customers are small business (with under 100 people), they see first hand the economic challenges facing this market segment.  Realizing that capital to fund business growth is harder for small companies to get in this economic environment, Matt has been tracking some emerging non-traditional capital-raising solutions.  He and Bill explore some of the pros and cons of two newly popularized funding solutions for small businesses – crowd funding and Direct Public Offerings (DPOs), including some of the trends and legal issues associated with these two evolving areas of small business finance.

Show Notes:
For the next couple of weeks The Wendel Forum, like many of your favorite television and radio programs, will be running “Best Of” episodes.  On Saturday, December 24, tune in for a rebroadcast of Episode 36, in which Bill Acevedo and Donald Simon discuss the recent passage of Benefit Corporation legislation in California (AB 361).  Companies will be able to take this new form of corporate entity beginning January 1, 2012.  They are joined by Erik Trojian, Director of Policy for B Lab.

On December 31, we will rerun Episode 21, Part I of the compilation interviews conducted at last June’s San Francisco Business Times Cleantech & Sustainability Awards.  Companies featured in the program include:

  • InterContinental San Francisco
  • Propel Fuels
  • Primus Power Corp.
  • Numi Organic Tea

Post Links:
Listen to the interview with Matt Bauer: Episode 45 of The Wendel Forum(27:34 mins; mp3)

BetterWorld Telecom website: http://www.betterworldtelecom.com

BetterWork web page: http://info.betterworldtelecom.com/how-to-lower-costs-and-carbon-emissions-while-increasing-profits-and-employee-morale?hsCtaTracking=4fd1a1ce-e997-4c9f-ba6d-70c0cd896e52%7C43b6cc83-e720-4716-b881-1fb93cb5fd74

Green 960 AM Radio website: http://www.green960.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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