Episode 46 – Ecofabulous Offers Eco-Inspiration

January 26, 2012

Photo of Zem Joaquin

Zem Joaquin, founder and editor of ecofabulous®

In Episode 46 of The Wendel Forum (originally aired on January 14, 2012, on 960 KNEW AM radio), show host Bill Acevedo chats with Zem Joaquin, founder and editor of ecofabulous®, a trusted online resource for stylish sustainable living.

In her conversation with Bill, Zem discusses her journey of self discovery that led to the founding of the company.  Through her personal experiences with products ranging from cleaning supplies to toys that contributed to her own children’s health problems, she started her exploration to identify more sustainable products to create a healthier home for her family.  Immersing herself in this research for her own life, she soon realized that most families would not have the time to dedicate to the level of research she was able to perform.  Out of this idea, ecofabulous® was born. 

She delved deeply into all things a greener home might require, from building materials and interior design elements to the products found in the home’s walls.  With her knowledge and passion she created an online space where she could share what she learned, offering mothers and fathers everywhere reliable and trusted information on products that would be healthier alternatives for their families.  She shares her tips and inspiration in areas ranging from home décor and fashion to tech products.

Zem understands that sifting through the product choices leading to healthier living can be overwhelming to someone who doesn’t have the bandwidth to dedicate to extensive research, so she strives to make greener choices accessible, easy and fun. 

As she says in the interview:

“Eco-inspiration mobilizes.

Eco-guilt paralyzes.”

Listen to the episode to hear more about what inspires Zem, big projects in the works at ecofabulous®, and Zem’s picks for top eco-trends in 2012. 

What’s your greener style secret?  We’d love to hear about your great green finds for a healthy home. 

Post Links:

Listen to the interview with Zem Joaquin: Episode 46 of The Wendel Forum (27:16 mines; mp3)

Ecofabulous® website: www.ecofabulous.com 

960 KNEW AM Radio (formerly GREEN 960 AM) website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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One Response to “Episode 46 – Ecofabulous Offers Eco-Inspiration”

  1. Rob Madden Says:

    It was a great show…keep up the good work.


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