Episode 93 – Mark Massara of O’Neill Wetsuits Discusses Coastal Conservation
April 2, 2013
In Episode 93 of The Wendel Forum (originally aired on March 23, 2013, on 960 KNEW AM radio), show moderator Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group, welcomes Mark Massara, general counsel and vice president of social responsibility for O’Neill Wetsuits.
Massara grew up in Santa Barbara and witnessed first hand the devastation caused by the 1969 Union Oil spill along the coast. As a result, he decided early on that he wanted to be involved in preventing degradation of coastal resources.
After graduating from law school, Massara joined the Surfrider Foundation (the first non-profit dedicated to coastal conservation) to work on a massive case against pulp mills dumping pollution into prime a surf area. The case involved 40,000 violations of the Clean Water Act, making it the largest water pollution case in the US at the time. During that three-year litigation, Massara watched the Surfrider Foundation grow from a few hundred members to 50,000.
In 1991, he joined the Sierra Club, directing the organization’s coastal programs. In that role, he enjoyed a “front-row seat on the most pressing environmental law questions in the US.”
Three years ago, Massara moved to O’Neill Wetsuits, a company founded 60 years ago. As vice president of social responsibility, Massara works to protect and enhance coastal resources in the areas where the company does business. In particular, O’Neill Wetsuits is devoted to teaching children about coastal conservation in the Santa Cruz region. The company has donated a building, built a laboratory and buses children in for educational programs.
Massara has dedicated his career to protecting the California coastline. In what ways is coastal preservation important to you?
Listen to the interview with Massara: Episode 93 of The Wendel Forum (27:45 mins; mp3)
O’Neill Wetsuits Website: http://www.oneill.com
Surfrider Foundation Website: http://www.surfrider.org
Sierra Club Website: http://www.sierraclub.org
960 KNEW AM Radio website: http://www.960KNEW.com
Bill Acevedo’s online profile: http://www.wendel.com/wacevedo