Episode 97 – Santiago Cuenca-Romero Discusses Artisana’s Raw, Organic Foods
June 21, 2013
In Episode 97 of The Wendel Forum (originally aired on May 18, 2013, on 960 KNEW AM radio), show moderator Dick Lyons, co-founder of Wendel Rosen’s sustainable business practice group, welcomes Santiago Cuenca-Romero, CEO of Premiere Organics, maker of Artisana Organic brand foods.
Founded 10 years ago, Artisana makes organic, raw foods such as ground and spreadable nuts and seeds. Organic refers to the way the ingredients are grown; raw, though it has no regulatory definition, refers to the way a product is cooked and processed. In particular, Artisana cooks its products at the lowest possible temperature because heat can alter nutritional qualities as well as colors and taste. Available in jars and pouches, Artisana’s spreads include almonds, pecans, macadamia nuts, cashews and walnuts, sunflower seeds, coconut products and superfoods like berries and powders made from roots and leaves.
Cuenca-Romero grew up in Spain appreciating good food. He has a biochemistry degree and a master’s in food science. Although he has no formal business, finance or economics training, his father served as a colonel in the Spanish army in charge of 5,000 officers. As a result, leadership, he says, is in his genes.
What’s trending in food now, according to Cuenca-Romero, is a focus on allergens, gluten-free and dairy-free products, as well as an interest in superfoods, antioxidant and omega 3’s.
When grocery shopping, do you seek out raw, organic foods?
Listen to the interview with Cuenca-Romero: Episode 97 of The Wendel Forum (27:38 mins; mp3)
960 KNEW AM Radio website: http://www.960KNEW.com
Premiere Organics website: http://artisanafoods.com
Dick Lyons’s online profile: http://www.wendel.com/rlyons