The Wendel Forum LogoForrest Beanum, VP of Government Affairs at CODA Automotive, joined show host Donald Simon for a discussion about the myths and realities of the electric car marketplace in Episode 13 of The Wendel Forum (originally aired on Green 960 AM radio on April 30, 2011). 

The discussion covers various aspects of the electric car marketplace, including costs and incentives associated with vehicle ownership, energy use and sourcing, and the current and future landscape for supporting infrastructure. 

Listen to the episode and let us know what you think about the future of electric cars.
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CODA Automotive website:

Discussion with Forrest Beanum of CODA Automotive: Episode 13 of The Wendel Forum  (27 minutes)

Green 960 AM radio website:

Donald Simon bio:


Scott Leonard, CEO and co-founder of Indigenous Designs, a fair trade organic fashion clothing company, talks about starting up his business15 years ago with show host Dick Lyons in Episode 12 of The Wendel Forum (originally aired on Green 960 AM radio on April 23, 2011). 

According to Scott, “We thought we could create a product that brought two different hemispheres into the actual garment.  One hemisphere was that it would be environmental product that respected the earth and the other hemisphere was that it was respecting people.”  He continues, “What we say is that we honor both people and planet in the product.”   He discusses how organic textile certification in the EC provided the foundation for certification in the U.S.  This raises the question of what other laws and regulatory structures could we import from the EC and localize for U.S. markets to promote green business here.

Post Links:

Indigenous Designs website:

Indigenous Designs blog:

Discussion with Scott Leonard of Indigenous Designs: Episode 12 of The Wendel Forum (27 minutes)

Discarded clothing makes up a huge part of the solid waste stream. In Episode 10 of The Wendel Forum (first aired on April 9, 2011, on Green 960 AM radio), our host Bill Acevedo interviews two up-and-coming companies with completely different approaches to limiting the amount of waste that piles up in our landfills.  In the first segment, James Reinhart, the co-founder of thredUP ( discusses the company, which is an online peer-to-peer exchange for children’s clothing. James explains the business model behind this swap-enabling website that saves families money and makes it easy to keep outgrown clothing from ending up as landfill. 

Picture of Platinum Dirt and Thred Up in studio for The Wendel Forum radio show.

Left to Right: Dustin Page (Platinum Dirt designer), James Reinhart (thredUP co-founder) and Aaron Parrish (Platinum Dirt CEO) in studio for The Wendel Forum radio show.

In the second segment, Dustin Page and Aaron Parrish of Platinum Dirt ( discuss sustainability and the high fashion world of recycled leather apparel.  Not only does the company create jackets, purses and other products that are works of art, they do so by reusing leather stripped from vintage cars otherwise destined for landfills.

What other companies have found new business models for clothing products that lighten the load on our waste stream?

Post links:

Download Episode: Episode 10 of The Wendel Forum(26 min)


Platinum Dirt:

On April 2, 2011, we launched the inaugural episode in our new half hour format! 

Episode 9 of The Wendel Forum (originally aired on Green 960 AM radio, April 2, 2011) kicks off the show’s new half hour format.  Bill Acevedo interviews Blakely Atherton and Pic Walker of the Alliance for Climate Education (ACE).

Photo of Bill Acevedo during show

Bill Acevedo in Studio

The organization’s climate change education comes in the form of a multi-media “rocumentary” with live presentation that engages high school students around the country. Pic and Blakely discuss how this innovative nonprofit program not only educates high school students, but it inspires them to take personal action regarding climate change.  

They talk about how they originally identified a need to communicate acurate climate science information with high school students; the form, content and regional challenges associated with these lively presentations; and how they measure success.  They even share a short trailer (posted on YouTube) that showcases the program through presentation footage and audience testimonials. 

Photo of Walker and Atherton in Studio

Walker and Atherton discuss Alliance for Climate Education

Bonus Material!

At the end of the Episode 9 audio, you’ll get a set of bonus material – a repeat set of some of our previous 3 minute segments. Keep listening to catch up on some of what you’ve missed so far (segments below, each about 3 minutes long):

  • Episode 3 “The Supply Chain Ripple Effect” – using Walmart as an example, Dick Lyons discuss the impact that all businesses can have on their supply chains.
  • Episode 5 “Investing Through Convertible Preferred Stock” – Dick Lyons discusses how preferred stock allows investors to get involved with our fictional company, GreenCo. 
  • Episode 6 “Series A Stock & Redemption Rights” – Dick’s analysis of issues that may face company owners when Series A stock redemption rights kick in.
  • Episode 7 “Natural Products Expo West 2011” – Dick Lyons reports back from this annual conference that has grown exponentially during the last thirty years
  • Episode 8 “Are You Sure You Know What ‘Organic’ Means?” – Dick Lyon’s discusses the labeling requirements related to organic and natural products.  


Be sure to tune in to Green 960 AM radio at 11:30 a.m. (PDT) on Saturday during the Green Morning lineup to listen to our next episode.  If you are out of signal range, have no fear.  You can listen live online via the station’s website (  Host Bill Acevedo will be talking with leaders at two very different companies, each with its own unique way of lightening the load in our nation’s landfills.  Guests are James Reinhart of ThredUp and Dustin Page and Aaron Parrish of Platinum Dirt.

 We hope you like the new longer format.  After you’ve listened, come back and tell us what you think!  What future topics interest you?

 Post links:

 Listen to Interview with ACE:  Episode 9

Green 960 AM Radio:

Alliance for Climate Education organization website:

Alliance for Climate Education YouTube video trailer:

Each Spring and Fall I find myself going through the closets and dressers to collect donations to cart off to Goodwill.  With two little but ever growing children, this is less about being charitable than it is about a rite of necessity.  I have to get rid of old stuff so that I can replace it new stuff.  The Goodwill model, accepting my old stuff to give it to people as their new stuff, seems to fit the bill.  Well, almost.

You see, I don’t replace the children’s clothes with clothes from Goodwill.  I go out and buy brand new clothing to take the place of their outgrown garments.  Yes, I share these purchases with others later on, but for the most part, I keep consuming.  There has to be a different approach, don’t you think?

On this week’s show, we’ll talk to two emerging companies that are answering this question. 

ThredUp ( is an online exchange for used children’s clothing and toys.  ThredUp’s CEO, James Reinhart, sits down and tells us how his idea, which he likens to a Netflix for kids’ clothes – is taking off.  According to Reinhart, ThredUp is signing 1,000 mothers – PER DAY – as clothes-swapping members.

As for you adults, have no fear, there is something for you, too.  Platinum Dirt (, which is headed by Dustin Page and Aaron Parrish, will also join the Forum discussion.  They will tell you about their ingenius idea to recycle leather seating from Cadillacs, Lincolns, BMWs, Mercedes, and other cars left to rot in the junkyard.  They take this leather and turn them into beautifully designed leather jackets, wallets, and purses.

It will be an exciting discussion – recycling, fashion, and environmental and business benefits.  Tune in to Green 960 AM to learn how emerging clothing industry entreprenuers are moving beyond the Goodwill approach to recycle clothing and repurpose materials to create new fashions.