Photo of Zem Joaquin

Zem Joaquin, founder and editor of ecofabulous®

In Episode 46 of The Wendel Forum (originally aired on January 14, 2012, on 960 KNEW AM radio), show host Bill Acevedo chats with Zem Joaquin, founder and editor of ecofabulous®, a trusted online resource for stylish sustainable living.

In her conversation with Bill, Zem discusses her journey of self discovery that led to the founding of the company.  Through her personal experiences with products ranging from cleaning supplies to toys that contributed to her own children’s health problems, she started her exploration to identify more sustainable products to create a healthier home for her family.  Immersing herself in this research for her own life, she soon realized that most families would not have the time to dedicate to the level of research she was able to perform.  Out of this idea, ecofabulous® was born. 

She delved deeply into all things a greener home might require, from building materials and interior design elements to the products found in the home’s walls.  With her knowledge and passion she created an online space where she could share what she learned, offering mothers and fathers everywhere reliable and trusted information on products that would be healthier alternatives for their families.  She shares her tips and inspiration in areas ranging from home décor and fashion to tech products.

Zem understands that sifting through the product choices leading to healthier living can be overwhelming to someone who doesn’t have the bandwidth to dedicate to extensive research, so she strives to make greener choices accessible, easy and fun. 

As she says in the interview:

“Eco-inspiration mobilizes.

Eco-guilt paralyzes.”

Listen to the episode to hear more about what inspires Zem, big projects in the works at ecofabulous®, and Zem’s picks for top eco-trends in 2012. 

What’s your greener style secret?  We’d love to hear about your great green finds for a healthy home. 

Post Links:

Listen to the interview with Zem Joaquin: Episode 46 of The Wendel Forum (27:16 mines; mp3)

Ecofabulous® website: www.ecofabulous.com 

960 KNEW AM Radio (formerly GREEN 960 AM) website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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In Episode 44 of The Wendel Forum (originally aired on Green 960 AM radio on December 10, 2011), show host Dick Lyons talks with Michael Murray, CEO and cofounder of Lucid Design Group in Oakland, California.

Michael shares how his company’s software products influence behavior by providing building utility performance transparency to individuals who occupy commercial buildings.  Lucid’s Building Dashboard® makes energy and water use in commercial buildings visible in real time on the web.   The company has found that by making this information visible, building occupants will adjust their behavior, thereby reducing their usage of these resources by an average of 10-20 percent.

Lucid Design Group logoFrom their Kiosk application, building occupants and visitors can view the building’s performance information in the lobby.  It shows how an individual building ranks against other similar buildings and creates a competitive environment for occupants to contribute to improved performance.  The program measures, tracks, analyzes and displays everything from plug loads to carbon offsets, providing the users with a lot of actionable information about energy usage in a building.

Peer pressure works! 
By creating an environment where conservation becomes the norm, the incremental actions of individuals become a collective force leading to overall savings.  The company taps into social media to build a culture of conservation and has plans to develop mobile apps to make information even more accessible.   These programs move the power (so to speak) for energy conservation out of the exclusive domain of facility managers, building operators and architects and into those of the individual occupants. 

So who owns the data?
Already with a client roster of about 180 customers representing 1300 facilities, their hosted server model allows the company to aggregate a growing repository of valuable information on individual buildings and general behavior related to water and energy use.  Michael and Dick touch on issues related to privacy and data ownership, as well as current and potential uses for the information being collected. 

If you are using this or a similar product, we’d love to hear about your experience.  Did your personal behavior changed after installation?  Any surprises or lessons learned?

Post Links:

Interview with Michael Murray of Lucid Design: Episode 44 of The Wendel Forum (27:35 mins; mp3)

Lucid Design website: www.luciddesigngroup.com

Green 960 AM radio website: http://www.green960.com/main.html

Dick Lyons website profile: http://www.wendel.com/rlyons

The modern movement for sustainability and green building has had a longer history than many might expect based on the heightened visibility we’ve seen in the last several years.  David Johnston of What’s Working, Inc. has watched the ebb and flow of interest in this movement since the 1970s from a front row seat.  Remember the oil crisis of the Seventies?  Anything seem familiar? 

In Episode 25 of The Wendel Forum (originally aired on Green 960 AM radio on July 23, 2011), David provides a little perspective on the modern state of green building in a conversation with green building attorney and show host Donald Simon. They discuss what’s working (pun intended) to drive green building and sustainable communities.

Take a listen and let us know what you think is on the horizon. . .

Show note: On July 30, 2011, The Wendel Forum will be re-running Episode 21, a compilation of interviews with some of the finalist companies from the 2011 San Francisco Business Times Cleantech and Sustainability Awards.  These are some great companies operating in the sustainable business space, worthy of notice.

Post Links:

Listen to the interview with David Johnston: Episode 25 of The Wendel Forum (mp3)

What’s Working website: http://www.whatsworking.com/

Green 960 AM radio website: www.green960.com

About Donald Simon: www.wendel.com/dsimon