We can bring our reusable tote bags to the grocery store and shop farmer’s markets for loose produce; but as consumers, we generally don’t have any control over how most of the products we purchase are packaged.  That’s left in the hands of the manufacturers.  From milk to electronics, the packaging options are largely out of our control.  Even so, some forward-th

Ecologic Brands New Laundry Bottle

Ecologic Brands New Laundry Bottle for Seventh Generation

inking and green-minded companies are beginning to address the problem of waste in this important part of the supply and distribution chain. 

Seventh Generation is a company that’s taking a leadership role on this issue with the release of a new cardboard laundry detergent bottle. We’d like to introduce you to Ecologic Brands, the company-behind-the-company that is allowing Seventh Generation to make this shift. 

Listen to show host Bill Acevedo discuss the issue of product packaging with Ecologic Brands Founder and CEO Julie Corbett in the download of Episode 17 of The Wendel Forum(originally aired on Green 960 AM radio on May 28, 2011). 

They discuss the challenges of packaging, including sourcing of raw materials and opportunities for recycling post consumer use.  The conversation turns to all aspects of packaging life cycle and who is really driving changes to this part of product manufacturing – consumers or companies?

Be sure to listen all the way to the end to hear about the contest that Ecologic Brands is currently running!

What are some of the best (or worst) examples of product packaging you’ve seen lately? 

 

 

Post Links:

Discussion with Ecological Brands CEO Julie Corbett: Episode 17 of The Wendel Forum(27.50 minutes)

Ecologic Brands website: www.ecologicbrands.com

Seventh Generation: http://www.seventhgeneration.com/4X-Laundry-Detergent

Green 960 AM radio website: www.green960.com

About show host William Acevedo: www.wendel.com/wacevedo

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Bill Acevedo

Usually, the most revolutionary ideas are those that address the most “simple” problems.  One aspect of sustainability that is seriously overlooked, but often complained about, is packaging.  Boxes, bags, wrappers, bags in boxes – you name it.  Excessive packaging is everywhere from food to toys to everyday household goods.

Some companies, like Ecologic Brands, Clif Bar, and Walmart are changing the way the goods that we buy are packaged.  In 2006, Walmart introduced a packaging scorecard with the intention of improving packaging design, conserving resources, and reducing packaging along its global supply chain by 5% by 2013.  The results have been impressive with packaging design breakthroughs from many Walmart suppliers.

Clif Bar, for its part, recently introduced The Climber wine pouch.  Clif Bar boasts that it has an 80% lower carbon footprint than two glass bottles, it is 90% less waste than said bottles, and best of all  it reseals and keeps your wine fresh for up to one month after opening.  That is a breakthrough!

And, this week’s guest on The Wendel Forum radio show, Ecologic Brands (http://www.ecologicbrands.com/)  is re-thinking the way that common household supplies such as milk and laundry detergent are packaged.  Using recycled and recyclable (i.e., you can recycle it again) cardboard, Ecologic Brands is swapping out the plastic that clogs landfills and our oceans.  The bottle is composed of an outer cardboard paper shell and a recyclable plastic liner.  The liners are made of 70% less plastic than your average jug.  If you have kids, or if you play as a hard as you work, you know how much of an environmental benefit it is to have laundry detergent bottles like these.

But don’t take my word for it.  Tune your radio (or computer) to Green 960 AM at 11:30 this Saturday morning to hear Ecologic Brand’s CEO, Julie Corbett, tell you all about her revolutionary idea to address the way we package everyday household goods.