I scream, you scream, we all scream for (organic, fair trade, unique, delicious) ice cream!

In Episode 58 of The Wendel Forum (originally aired on April 14, 2012, on 960 KNEW AM radio), show host Bill Acevedo welcomes Neal Gottlieb of Three Twins Ice Cream.

Neal discusses the life path that led him from corporate finance to ice cream, with a stint in the Peace Corps along the way.  When he founded Three Twins, he was determined to build a company that honored his values, as well as offering him a reasonable living.

Neal Gottlieb of Three Twins Ice Cream visits The Wendel Forum

Neal Gottlieb of Three Twins Ice Cream visits The Wendel Forum

According to Neal, organic ice cream has been done before, but not well.  The early attempts from some of the bigger names on the ice cream scene typically made organic varieties in boring flavors (vanilla, chocolate or strawberry) and saw it as an opportunity to sell smaller containers while charging more money than for their conventional flavors.   

By contrast, the Three Twins model puts organic at the core of the product, rather than as an afterthought.  In addition to using basic organic ingredients, Three Twins concentrates on building up multiple flavor layers in its ice creams for surprising twists on classics.  An increasing number of Three Twins’ flavors are using certified Fair Trade products as well.

Bill and Neal discuss what it means for a business like Three Twins to obtain USDA Certified Organic and Fair Trade certified designations. They also discuss the company’s corporate giving initiatives, which include membership in 1% for the Planet and their new giving initiative “Ice Cream for Acres.” Through the Ice Cream for Acres program, Three Twins makes a donation to Global Wildlife Conservation, an environmental nonprofit that buys large tracks of land to protect habitat for endangered species.  For each one pint purchase, Three Twins donates enough money to buy at least six square feet of land.  To date, the company has underwritten the purchase of 100 square acres and they expect they’ll be able to facilitate the purchase of thousands of acres in the next few years with their anticipated growth.

Where can you find these delicious sweet treats?  On the East Coast you can find them in Whole Foods (except in New York and New Jersey) and Fresh markets. On the West Coast, they currently have a larger footprint in Whole Foods, neighborhood corner bodegas, and some conventional grocery stores.  But perhaps the most fun you’ll have is if you’re lucky enough to encounter the “pimped out” ice cream truck (which is really a refurbished school bus) known affectionately as “Carl.”

Carl the Three Twins Ice Cream Bus

Carl the Three Twins Ice Cream Bus

Post Links:

Listen to the interview with Neal Gottlieb: Episode 58 of The Wendel Forum (27:20 mins; mp3)

Three Twins Ice Cream website : www.threetwinsiceream.com

Global Wildlife Conservation website: http://globalwildlife.org/

1% for the Planet website: http://onepercentfortheplanet.org/en/

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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In (originally aired on April 7, 2012, on 960 KNEW AM radio) show host Bill Acevedo talks to Christopher Angell, co-founder and president of Jungell, makers of Angell organic candy bars and GlucoLift all natural glucose tablets.

Co-founded with his wife, Suzanne, Jungell Inc. makes better versions of products the couple

Christopher Angell, Founder of Jungell

Christopher Angell, Founder of Jungell

feels passionate about.  The two grew up loving candy bars, but realized as adults that they would have to stop eating them after reading the labels.  You’ve probably seen organic or fair trade chocolate bars in your favorite health food stores, but Angell’s line of products are the first true organic and fair trade candy bars on the market.  They make a point to bring their own flavors to products and not just make an organic copy of what’s already on the market. 

Why make candy that’s both organic and fair trade?  Christopher believes if your interest in organic goes beyond your own health benefits to include the health of the environment (for example, the overall environmental and human health impacts of pesticides in farming), you’ll realize that the two go hand in hand.

Christopher and Bill discuss the organic and fair trade certifications and what goes into receiving those designations, including buying component ingredients from certified farms, inspections from certifying agencies and restrictions on genetically modified organisms (GMO’s) in food products, as well as the fertilizers and pesticides used in many farming operations that typically supply the candy industry.

A relatively new company (launched in 2010), Angell generated significant interest in the marketplace and recently announced the sale of the candy bar operations to Betty Lou’s, another organic snack manufacturer that was a contract manufacturer of the bars. 

With the transfer of the candy bar business, Jungell is now focusing on its other major product, GlucoLift, which is an all natural glucose tablet designed to help raise blood sugar in a safe and quick way.  Christopher, who has diabetes, saw a need in the glucose tablet market and put his product creator hat on to come up with a better solution.

As he had discovered in the candy bar industry, most of the glucose products available to those managing diabetes and hypoglycemia were filled with additives, artificial ingredients and questionable GMO components. Christopher thought he could do better. The result of his work was GlucoLift, the first all-natural glucose tablet on the market.  And while he was at it, he made them palatable, in a series of fruit flavors and in packaging that made it easy for someone experiencing the symptoms of low-blood sugar to manipulate. 

What’s next for Jungell?  As the company wraps up the sale and transition of Angell Bars to the new owners, Jungell will continue to focus on GlucoLift.  And Christopher and Suzanne will look for the next need in the marketplace where they can make a difference.
 

Post Links:

Interview with Christopher Angell: Episode 57 of The Wendel Forum(27:53 mins; mp3)

Jungell website: www.jungell.com

Betty Lou’s website press release: http://bettylousinc.com/news_detail.php?id=38

960 KNEW AM radio website: www.960knew.com

Bill Acevedo’s online profile: www.wendel.com/wacevedo

In Episode 54 of The Wendel Forum (originally aired on March 17, 2012, on 960 KNEW AM radio), show host Dick Lyons continues his conversations with attendees of Natural Products Expo West 2012 in Anaheim.  The show sees nearly 60,000 attendees and more than 2,000 exhibitors showcasing their products, including a wide range of natural living products, specialty foods, natural ingredients, supplements, and health and beauty aids.  In addition there are numerous seminars and presentation, as well as informal discussions on topics from fair trade and supply chain issues to organic labeling and greenwashing. 

Photo of Arran Stephens, President & Founder of Nature's Path

Arran Stephens, President & Founder of Nature's Path, talks GMOs

In this episode, Dick talks with Arran Stephens, President and Founder of Nature’s Path, an organic cereal manufacturer in North America. The two discuss Genetically Modified Organisms, or GMOs, and their impact on our ecosystem and food supplies. In California, there is currently a signature campaign to put a proposition on the ballot that, if passed, would require product labeling so consumers will know whether their food has been made with genetically modified organisms. 

 

What’s a GMO?

To genetically modify plants, bacterial DNA is spliced into the DNA of the plant.  The bacterial DNA then may make the plant produce its own bacterial pesticide, thereby reducing the need for chemical pesticides (at least in theory), or make it more resistant to herbicide.  The modified plant becomes a transgenic organism because it has had the genes of another organism spliced into its genome.

Whether humans consume GMOs directly by eating transgenic plants or indirectly through animals that have been fed GMO feed, GMOs are common in our supermarkets.  In fact, Arran claims that about 85% of all foods consumed from our supermarkets contain GMO ingredients. There is little known about whether there may be long term consequences.

Since labeling is not currently required in the U.S. or Canada, it’s hard for consumers to know whether their food contains GMOs. Around 50 other countries in the world currently require labeling, from Japan to Germany and Brazil to Saudi Arabia.

 

How can you avoid GMOs?

U.S. consumers can avoid eating transgenic food by choosing to eat certified organic food. If a food wears the USDA Organic Seal, the product can be traced back to the source. However, even that doesn’t account for “drift” in our agricultural system.  A field of corn or soy that is grown organically may still get some amount of background or trace contamination from naturally occurring cross-pollination with neighboring fields that have been planted with GMO plants. 

Nature’s Path and many other concerned food manufacturers participate in a voluntary program, the Non-GMO Project, which was started in 2005. It’s a non-profit organization that puts products through lab testing to determine if there are trace amounts of GMOs. The testing is expensive, but many food producers, especially those who operate on a high-volume scale, find that it is worth the expense.

For Arran and others in the non-GMO movement, the first big battle is to require labeling that will allow consumers to freely choose.

Post Links:

Listen to the interview with Arran Stephens:  Episode 54 of The Wendel Forum (27:51 mins; mp3)

Nature’s Path website: www.naturespath.com

Non-GMO Project website: www.nongmoproject.org

Natural Products Expo West 2012 website: http://www.expowest.com/ew12/public/enter.aspx

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

In Episode 53 of The Wendel Forum (originally aired on March 10, 2012, on 960 KNEW AM radio), show host Dick Lyons visits Natural Products Expo West 2012 in Anaheim.  The show sees 60,000 attendees and more than 2,000 exhibitors showcasing their products including a wide range of natural living products, specialty foods, natural ingredients, supplements, and health and beauty aids.  In addition there are numerous seminars and presentation, as well as informal discussions on topics from fair trade and supply chain issues to organic labeling and greenwashing. 

While attending the Expo, Dick had the opportunity to speak with Sarah Roquemore, Outreach Coordinator with the Union of Concerned Scientists (UCS), on the topic of palm oil, a product that appears in nearly 50% of the food on your grocer’s shelves and in products as diverse as toothpaste and laundry detergent.

Although palm oil is a widely-used product, most people have no idea how prevalent it is in our food stream. Nor do they realize the environmental impact its cultivation has on our planet.  In recent years, the high demand for palm oil has contributed to the deforestation of many tropical regions.  UCS claims that 15% of emissions that cause global warming come from tropical deforestation (more than all cars, planes, trucks and ships combined).  The connection between deforestation and emissions is not obvious. However, trees can be viewed as big carbon storage devices.  They absorb carbon dioxide out of the air as they grow.  When trees are cut down and burned or left to rot, the carbon they have stored is released back into the atmosphere.  In addition, deforestation has destroyed habitat for numerous animals and leads to loss of biodiversity.

Of course balancing the needs of the supply chain, the environment and local economies in (often) poor regions of the world is a challenging proposition.  But there are some bright spots.  Sarah suggests that there is movement on multiple fronts to address this problem, including promoting changes to the way we grow and produce vegetable oil, local jurisdictional controls on farming practices, and consumer campaigns that have changed the practices of companies who use the oil.

A relatively recent example of a successful consumer-driven corporate shift on palm oil sourcing happened in 2010 with Nestlé.  After being targeted for their use of palm oil from sources of deforestation in a public campaign, led largely by Greenpeace, Nestle has adopted Responsible Sourcing Guidelines. The company has committed to “ensuring that its products do not have a deforestation footprint,” according to its website.

The Roundtable on Sustainable Palm Oil is another growing resource in the fight to produce palm oil in a more responsible way. This group actively looks to improve the sourcing options, simplify the distribution channels and verify the supply chain for palm oil.  But it’s a complex problem, and some feel that the group has not gone far enough in establishing guidelines and certifications. 

In the meantime, the Union of Concerned Scientists will continue their program to publicize the issue, taking knowledge to product manufacturers and the public. 

Post Links:

Listen to the interview with Sarah Roquemore:  Episode 53 of The Wendel Forum(27:53 mins; mp3)

UCS Report “Recipes for Success: Solutions for Deforestation-Free Vegetable Oils”: http://www.ucsusa.org/global_warming/solutions/forest_solutions/deforestation-free-vegetable-oils.html

Roundtable on Sustainable Palm Oil website: http://www.rspo.org/

Greenpeace follow up story on Nestle campaign (dated 5/23/2011): http://www.greenpeace.org/international/en/news/features/One-year-after-Nestle-committed-to-giving-rainforests-a-break–what-has-been-achieved/

Nestlé Responsible Souring Guidelines: http://www.nestle.com/Common/NestleDocuments/Documents/Media/Statements/2011-Nestle_Responsible_Sourcing_Guidelines.pdf 

Natural Products Expo West 2012 website: http://www.expowest.com/ew12/public/enter.aspx

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

In Episode 49 of The Wendel Forum(originally aired on February 2, 2012, on 960 KNEW AM radio), show host Dick Lyons welcomes Stuart Rudick of Mindful Investors, LLC, a San Francisco Bay Area-based private equity fund focused on investments in natural food and product companies and technology that supports healthy lifestyles.

Stuart Rudick of Mindful Investors

Stuart Rudick of Mindful Investors

Stuart has been committed to investing in these types of companies for more than 30 years. His interest in companies with a focus on sustainability and healthy lifestyles emerged from his personal development as a yoga practitioner and vegetarian.  As healthy living became more important to him, he also moved toward investing in sustainably-minded companies.

In the early days, he found himself involved in companies in areas ranging from wind power to rice growers who had developed a closed-loop system that used the stalks for rice paper, rather than burning them.

Dick and Stuart discuss the investing trends they have observed during the past couple of decades and the rise of the natural food and organic products marketplace.  Stuart had a front row seat to the evolution of some of today’s well-known companies, such as Whole Foods Market, Seventh Generation and Odwalla.

Mindful Investors’ current interests focus on consumer facing companies in areas such as food and beverage, healthcare and technology platforms that support healthy lifestyles. Not surprising, there is a lot of activity in web and mobile development that supports functionality for applications such as bar codes to track the carbon footprint of a product, rich media like video to promote products, and platforms for distributing coupons and discounts.

Stuart shares the Mindful Investors approach to investing, including insights into time horizons and exit expectations related to investments in their portfolio.  He also acknowledges some of the challenges and strategies related to ensuring that when a company is sold, the parent company keeps the integrity of the product post-sale. 

As one of the early B Corps, he’s also a fan of the recently enacted legislation in California for Benefit Corporations (AB 361 – Huffman), which Wendel Rosen attorney Donald Simon had a hand in drafting.

So what is Stuart’s advice for young businesses? 

  • Realize from the start that you will need to raise capital, and a lot more than you think you’ll need. 
  • Bring in like-minded investors who are connected to your values in order to build trust. 
  • Bring in experienced senior level people to advise and guide you through your growth to better avoid errors and accelerate the growth of your company.

Post Links:

Listen to the interview with Stuart Rudick:  Episode 49 of The Wendel Forum(27:37 mins; mp3)

Mindful Investors website:  www.mindfulinvestors.com

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’ online profile: http://www.wendel.com/rlyons

What does the Iberian Lynx have to do with a bottle of wine?  The Cork Forest Conservation Alliance. 

In Episode 48 of The Wendel Forum(originally aired on January 28, 2012, on 960 KNEW AM radio), show host Bill Acevedo welcomes Patrick Spencer, Executive Director of Cork Forest Conservation Alliance (CFCA).

Originally founded in 2008 as Cork ReHarvest, the Oregon-based CFCA is a nonprofit that campaigns globally for the protection and preservation of the Mediterranean cork forests, its inhabitants (including the Iberian Lynx) and biodiversity, through education, direct action, and partnerships with communities, businesses and governments. In addition to the group’s educational campaigns, a major piece of their work is to collect and recycle cork before it reaches a landfill. Bill and Patrick discuss the group’s four main areas of focus, and the new “Real Cork Inside” program.

Recycling

CFCA has developed a distribution network to collect used wine natural corks and recycle them close to where they are collected, thereby reducing the carbon footprint in the recycling circle.  Whole Foods Markets, with drop off locations in their 300 stores in the U.S., Canada and the U.K., is by far their largest partner.  There are many other locations in the network with drop-off locations from Surry, British Columbia to Austin, Texas.  Once collected, the cork is recycled into products including cork floor tiles and numerous industrial and consumer products.

Education

A primary mission of the organization is to educate the wine community, various manufacturers and consumers regarding the sustainability of cork.  The group frequently participates in outreach, sustainability seminars and conferences, and hospitality industry programs to correct some common misperceptions about the harvesting of cork. Cork is actually the bark of certain oak trees.  Patrick explains that, contrary to popular belief, the trees are not cut down in order to harvest the cork. It is harvested by hand by individual family farmers working the 6.6 million acres in the Mediterranean cork forest region. The bark re-grows and is harvested about every 9 years from trees that can live up to 300 years.

Stewardship

CFCA works with local governments and with other nonprofit organizations throughout the world to become a central hub for information, education and advocacy related the harvest of cork.

Environmental business development

To further the mission of the organization, CFCA actively works with companies looking to up-cycling spent wine cork. Using natural cork in other products diverts large quantities of waste from landfills and offers many businesses a more sustainable alternative in the production of goods and products. By working with business leaders in a variety of industries, the group is able to identify new opportunities to create all kinds of environmentally favorable applications – from flooring in schoolyard playgrounds to bobbers for fishing.

The “Real Cork Inside” programLook for the Acorn - Real Cork Inside logo

The “Real Cork Inside” ™ certification program was developed to help wineries let consumers know that they have committed to using natural cork in bottling their wines. Because most wineries put foil or plastic capsule over the top of the bottle, a consumer often can’t see if the bottle uses natural or synthetic cork. Now consumers can look for an acorn symbol on the bottle that indicates the winery is committed to using natural cork closures. This trademark logo is licensed by CFCA to certified wineries in the program and gives the consumer the power of choice.

 

Post Links:

Listen to the interviews with Patrick Spencer:  Episode 48 of The Wendel Forum (27:41 mins; mp3)

Cork Forest Conservation Alliance website: www.corkforest.org

Whole Foods Market cork program press release: http://wholefoodsmarket.com/pressroom/blog/2010/04/06/whole-foods-market%c2%ae-partners-with-cork-reharvest-to-recycle-wine-corks-help-save-mediterranean-cork-forests/

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

Photo of Zem Joaquin

Zem Joaquin, founder and editor of ecofabulous®

In Episode 46 of The Wendel Forum (originally aired on January 14, 2012, on 960 KNEW AM radio), show host Bill Acevedo chats with Zem Joaquin, founder and editor of ecofabulous®, a trusted online resource for stylish sustainable living.

In her conversation with Bill, Zem discusses her journey of self discovery that led to the founding of the company.  Through her personal experiences with products ranging from cleaning supplies to toys that contributed to her own children’s health problems, she started her exploration to identify more sustainable products to create a healthier home for her family.  Immersing herself in this research for her own life, she soon realized that most families would not have the time to dedicate to the level of research she was able to perform.  Out of this idea, ecofabulous® was born. 

She delved deeply into all things a greener home might require, from building materials and interior design elements to the products found in the home’s walls.  With her knowledge and passion she created an online space where she could share what she learned, offering mothers and fathers everywhere reliable and trusted information on products that would be healthier alternatives for their families.  She shares her tips and inspiration in areas ranging from home décor and fashion to tech products.

Zem understands that sifting through the product choices leading to healthier living can be overwhelming to someone who doesn’t have the bandwidth to dedicate to extensive research, so she strives to make greener choices accessible, easy and fun. 

As she says in the interview:

“Eco-inspiration mobilizes.

Eco-guilt paralyzes.”

Listen to the episode to hear more about what inspires Zem, big projects in the works at ecofabulous®, and Zem’s picks for top eco-trends in 2012. 

What’s your greener style secret?  We’d love to hear about your great green finds for a healthy home. 

Post Links:

Listen to the interview with Zem Joaquin: Episode 46 of The Wendel Forum (27:16 mines; mp3)

Ecofabulous® website: www.ecofabulous.com 

960 KNEW AM Radio (formerly GREEN 960 AM) website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo