Photo of Bill Acevedo surfing

Show host Bill Acevedo surfing Hollister Ranch New Year's 2012

In Episode 47 of The Wendel Forum (originally aired on January 21, 2012, on 960 KNEW AM radio), passionate surfer and show host Bill Acevedo brings together a diverse set of people, all with a passion for improving the environmental impact caused by the surfing industry.  Their interests span from the core material used to make blanks that are ultimately shaped into the ideal board to filmmakers attempting to capture the stories that will hopefully inspire a new generation of surf product innovation; the conversation explores how each of our guests is making waves.

First up is Clay Peterson of Marko Foam Products, a company on the cutting edge of sustainable surfboards. Bill and Clay discuss the more environmentally friendly materials now being used in the production of surfboard blanks, as well as Marko Foam’s significant efforts to use recycled styrofoam as feeder product to create its supply of blanks.  Clay provides context and history on the challenges board manufacturers and shapers faced until recently, including an explanation of the lawsuit that ultimately put Clark Foam, one of the original titans of surfboard manufacturing, out of business. He describes how the manufacturing process has evolved into a cleaner, healthier process.

Later, the conversation turns to Desi Banatao of Entropy Resins, maker of the first USDA BioPreferred Certified Epoxy System. These bioderived epoxy solutions allow manufacturers to lower the petroleum and VOC content of their products.  The resins are derived from materials like pine oils and non-food grade vegetable oils. Desi (the engineer in the family) works with his brother Rey Banatao (who has a background in polymer chemistry) to develop these innovative renewable products that can be used in multiple applications, ranging from green building materials to snow and sea sporting equipment. 

Joining the fun, Andrew Rice and David Whitney of Kenai Productions describe their new documentary project, Every Board Has a Story, which will serve as a vehicle for educating the public about the alternatives to traditional surfboard manufacturing.  The story will explore the relationship between the surfer and his or her board, and will track various efforts to design, create and test the performance aspects of sustainable surfboards.

These are great stories showcasing how people with a passion for the environment are transforming an industry.  

Post Links:

Listen to the interviews with Clay, Desi, Andrew and David:  Episode 47 of The Wendel Forum (27:33 mins; mp3)

Every Board Has a Story trailer: http://kenaiproductions.com/every-board-has-a-story–green-surf-board-documentary.html 

Marko Foam Products website: http://www.markofoam.com/

Entropy Resins website: http://www.entropyresins.com/

Kenai Productions website: http://kenaiproductions.com/

960 KNEW AM Radio website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

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Zem Joaquin, founder and editor of ecofabulous®

In Episode 46 of The Wendel Forum (originally aired on January 14, 2012, on 960 KNEW AM radio), show host Bill Acevedo chats with Zem Joaquin, founder and editor of ecofabulous®, a trusted online resource for stylish sustainable living.

In her conversation with Bill, Zem discusses her journey of self discovery that led to the founding of the company.  Through her personal experiences with products ranging from cleaning supplies to toys that contributed to her own children’s health problems, she started her exploration to identify more sustainable products to create a healthier home for her family.  Immersing herself in this research for her own life, she soon realized that most families would not have the time to dedicate to the level of research she was able to perform.  Out of this idea, ecofabulous® was born. 

She delved deeply into all things a greener home might require, from building materials and interior design elements to the products found in the home’s walls.  With her knowledge and passion she created an online space where she could share what she learned, offering mothers and fathers everywhere reliable and trusted information on products that would be healthier alternatives for their families.  She shares her tips and inspiration in areas ranging from home décor and fashion to tech products.

Zem understands that sifting through the product choices leading to healthier living can be overwhelming to someone who doesn’t have the bandwidth to dedicate to extensive research, so she strives to make greener choices accessible, easy and fun. 

As she says in the interview:

“Eco-inspiration mobilizes.

Eco-guilt paralyzes.”

Listen to the episode to hear more about what inspires Zem, big projects in the works at ecofabulous®, and Zem’s picks for top eco-trends in 2012. 

What’s your greener style secret?  We’d love to hear about your great green finds for a healthy home. 

Post Links:

Listen to the interview with Zem Joaquin: Episode 46 of The Wendel Forum (27:16 mines; mp3)

Ecofabulous® website: www.ecofabulous.com 

960 KNEW AM Radio (formerly GREEN 960 AM) website: http://www.960KNEW.com

Bill Acevedo’s online profile: http://www.wendel.com/wacevedo

[Note: Thanks to Wendel Rosen attorney Greg Jung for this update and guest post.]

Greg Jung, attorney at Wendel Rosen

Greg Jung, attorney at Wendel Rosen

On January 12, the California Energy Commission approved the nation’s first efficiency standards that apply to “vampire” chargers — electrical battery charging systems that consume electricity even when they are not connected to the device being charged or turned off.  The new rules would take effect on Feb. 1, 2013, for chargers used with consumer goods, such as phones and power tools; on Jan. 1, 2014, for industrial chargers, such as forklifts; and on Jan. 1, 2017, for commercial equipment chargers, including walkie-talkies for emergency personnel and portable bar-code scanners.

See http://www.latimes.com/business/la-fi-energy-vampires-20120113,0,6391528.story

In Episode 44 of The Wendel Forum (originally aired on Green 960 AM radio on December 10, 2011), show host Dick Lyons talks with Michael Murray, CEO and cofounder of Lucid Design Group in Oakland, California.

Michael shares how his company’s software products influence behavior by providing building utility performance transparency to individuals who occupy commercial buildings.  Lucid’s Building Dashboard® makes energy and water use in commercial buildings visible in real time on the web.   The company has found that by making this information visible, building occupants will adjust their behavior, thereby reducing their usage of these resources by an average of 10-20 percent.

Lucid Design Group logoFrom their Kiosk application, building occupants and visitors can view the building’s performance information in the lobby.  It shows how an individual building ranks against other similar buildings and creates a competitive environment for occupants to contribute to improved performance.  The program measures, tracks, analyzes and displays everything from plug loads to carbon offsets, providing the users with a lot of actionable information about energy usage in a building.

Peer pressure works! 
By creating an environment where conservation becomes the norm, the incremental actions of individuals become a collective force leading to overall savings.  The company taps into social media to build a culture of conservation and has plans to develop mobile apps to make information even more accessible.   These programs move the power (so to speak) for energy conservation out of the exclusive domain of facility managers, building operators and architects and into those of the individual occupants. 

So who owns the data?
Already with a client roster of about 180 customers representing 1300 facilities, their hosted server model allows the company to aggregate a growing repository of valuable information on individual buildings and general behavior related to water and energy use.  Michael and Dick touch on issues related to privacy and data ownership, as well as current and potential uses for the information being collected. 

If you are using this or a similar product, we’d love to hear about your experience.  Did your personal behavior changed after installation?  Any surprises or lessons learned?

Post Links:

Interview with Michael Murray of Lucid Design: Episode 44 of The Wendel Forum (27:35 mins; mp3)

Lucid Design website: www.luciddesigngroup.com

Green 960 AM radio website: http://www.green960.com/main.html

Dick Lyons website profile: http://www.wendel.com/rlyons