In Episode 96 of The Wendel Forum  (originally aired on April 27, 2013, on 960 KNEW AM radio), show moderator Dick Lyons, co-founder of Wendel Rosen’s sustainable business practice group, welcomes Terry Hunt, CEO of Wild Planet Foods, which supplies sustainably caught seafood.

 Terry Hunt, CEO of Wild Planet Foods

Terry Hunt, CEO of Wild Planet Foods

In 2000, William Carvalho, the founder of Wild Planet Foods, attended a presentation about overharvesting at the Monterey Bay Aquarium.  According to Hunt, Carvalho had an epiphany then, deciding he wanted to help conserve wild marine ecosystems.  He vowed to never again source or sell fish from an unsustainable fishery.  Today, the company’s albacore tuna, its primary product, is sourced internationally only from sustainable fisheries.

For Wild Planet Foods, being “sustainably caught” is a high hurdle.  Specifically, the bycatch must be close to zero. That is, the company works only with fisheries that “poll and troll” – using one pole to catch one fish, as opposed to long lining.  Also, the fishery’s catch method must not damage the marine ecosystem, and the local fish population must not be under stress or in decline.  Following these principles, Wild Planet Food is rated green by the Monterey Bay Aquarium Seafood Watch.

In addition to serving as CEO of Wild Planet Foods, Hunt is also the founder of Preserve Capital Group.  The boutique investment company’s mission is to provide funding advice for businesses launching a new product.  Hunt works with them to build a business and sales plan.  Past Preserve Capital companies include CleanFish, supplier of high-end sustainable seafood, and SunSpire, maker of natural, handmade confections.

Does sustainability matter to you in purchasing seafood?

Post Links:

Listen to the interview with Hunt: Episode 96 of The Wendel Forum (27:42 mins; mp3)

Wild Planet Foods Website: http://www.wildplanetfoods.com

Monterey Bay Aquarium Seafood Watch Website:  http://www.montereybayaquarium.org/cr/seafoodwatch.aspx

Preserve Capital Group Website: http://preservecap.com

960 KNEW AM Radio website: http://www.960KNEW.com

Dick Lyons’s online profile: http://www.wendel.com/rlyons